Go to 3 different locations of the same restaurant and see how the napkins are different. One is a little bit gray, another is a little bit smaller, and the last one has a slightly darker logo. While customers may not say it, they know it. Such details help to foster brand consistency.

In the case of restaurant organizations, it’s not a better design that’s required to fix their problems than a written document and a means of ordering from it.

Custom Printed Napkins for Chains?

These are printed logos or patterned Custom Printed Napkins that are purchased in bulk, to be used across multiple locations. The objective for a group or chain is to be able to provide the same napkin each time and to every store, regardless of who orders or the time of order.

Spec Sheet trumps Good Intentions.

The small variations that occur when each manager reorders from memory: a different ply, almost the same size, close enough color. One spec sheet is enough to eliminate the guesswork. It tells you the exact ply, size, stock color, ink color, and logo placement, so you don’t have to ask someone to order the correct napkin.

A spec sheet also benefits the supplier. The colour match between runs remains accurate if the same file and same ink reference is returned. There is no need to re-proof, so reorders go faster.

To cut down on unit cost, buy chain-volume wholesale napkins to reduce the price to your customers. Printed napkins make every tray and table a brand touchpoint. Not only are the savings legitimate, but the greater one is trust. If a guest sees the same napkin in two cities, they think the same taste will be applied to the food.

When creating your spec sheet, make sure to include the following:

For each Restaurant Napkins used, please provide the following information. Ply count: one or two. Folded and unfolded size, e.g., 15 x 17” for napkins used in dispensers or 17 x 17” for dining napkins. The color of the stock is white or kraft. Fill in the name and reference of the ink colors. The logo size and position; a vector file is attached. And the reorder quantity per case.

The food service material inks and napkins should be in compliance with FDA standards for food contact, and this should be stated on the material. If you use a different napkin in the dining room and in take-out bags, then make one entry for each of these.

Who Benefits Most?

Multi-unit restaurant groups reaped the highest returns as they have the most locations they need to keep aligned. Franchise systems are based on a spec sheet that provides franchisees with an approved item. It is employed by hotel and hospitality companies to maintain all outlets within the brand.

How to implement a Chain-Wide Napkin Order?

First, decide on one lead position to use to test the spec with a small run. Test the napkin on feel, print under dining room lights, and dispense. Tackle any issues now before they spread among stores.

Then order in the center and arrange multi-drop delivery, and each store will get its share directly. This will prevent a pallet landing at one location and being driven around town. Determine a reorder point for each store according to weekly usage at each store.

The most frequent error is allowing stores to place orders with different suppliers. Three suppliers will make three slightly different napkins using the same logo file.

Why Choose The Deli Paper?

The Deli Paper is a direct manufacturer of Printed Napkins and therefore wholesale prices are not charged with a reseller markup. All orders are quality-checked prior to shipment, and print specs are maintained for reordering.

Minimums are low to allow a group to test a spec prior to rollout; printing is in-house, and fast shipping to the US allows multi-location delivery.

FAQs

Q: When ordering repeats: How can I ensure a consistent color of napkins? 

A: One spec sheet, one artwork file, and order from the same manufacturer.

Q: Are napkins able to be sent to multiple destinations? 

A: Yes, multiple drops may be made.

Q: Which file format is suitable for logos? 

A:Clear vector is crisp on soft napkin paper.

Q: Are napkins food safe? 

A: Yes, the stock and inks are FDA-approved.

Buying wholesale printed napkins is definitely a good way to save money.

Ask the deli paper team for a free quote and begin a spec sheet for your group. Please call 832-900-9245 or e-mail sales@thedelipaper.com. Check out thedelipaper.com for available wholesale choices.