Branded food wrapping paper is food-safe paper that is printed with a restaurant’s design or logo and used to wrap, line, and package food. In the restaurant world, it can be the first time that a local restaurant feels like a name brand. We at The Deli Paper are dedicated to helping restaurants make that transition, from their first custom order to new restaurants as they grow.

The growing trend of restaurant businesses turning to custom wrapping paper has a few reasons.

Most restaurants begin with simple stock paper, as it is cheap and readily available. It does make sense when it’s the early days. However, once you start seeing order volume grow and customers finding you via takeout and delivery, plain packaging becomes a hindrance. Your cover letter is empty, your food makes a name for itself.

One of the easiest enhancements a growing business can implement is a switch to printed food wrapping paper. Does not need to be repackaged or rebranded. It just adds your name to an item that all customers are touching.

Restaurants in a Growth Stage benefit from the following:

• Looks established: Food Packaging Paper helps to make a young restaurant look like a reliable brand.
• Develops early recognition: Repeat customers begin to associate your wrapper with your food.
• Supports Expansion: When you add a new location, your set packaging design will be incorporated into your brand standards.
• Affordable: The price of the printed food wrap paper is significantly lower than that of custom boxes or containers.
• Grow with you: Order quantities can increase as volume increases and eventually progress towards wholesale pricing.

Signs It’s Time to Go Custom

You do a significant portion of takeout and delivery orders.

• People routinely share your food on social media
• You are looking to duplicate a location or franchise.
• You are creating a new menu, rebrand, or signature product
• The need to purchase stock paper frequently makes it worthwhile to buy paper in bulk.
• You cater events where your brand should be visible

Customization Options

The Deli Paper can assist you in making restaurant wrapping paper that will accommodate your business today and can take you in the direction of the future:

• Paper type: Decide what type of paper you want to use for deli, wax, butcher, or other food packaging papers according to your menu.
• Design: If you’re beginning your brand, use a single-color logo, and then gradually add more colors to your design.
• Sizes: Choose sizes for your basic menu items to minimise waste.
• Brand information: Include your website, social media, or a QR code to online ordering.
• Volume of orders: Start with a smaller amount and work up to wholesale food wrapping paper.

Frequently Asked Questions

Q: When is the right time for a restaurant to adopt custom wrapping paper?

A: A good time would be when you’re seeing an increase in ‘take-out’ volume, you’re planning on a new site, or you’re purchasing enough stock paper to make bulk pricing worth your while.

Q: Are small restaurants high on custom food wrapping paper?

A: One of the most affordable branding options is the printing of paper, as ordering custom boxes and containers can be quite expensive.

Q: Is there an option for a smaller order?

A: Yes. Many restaurants do a test run of a design with less food ordered before going in for bigger wholesale orders. Please check with The Deli Paper what is available to order.

Q: Should my wrapping paper be in line with my other packaging?

A: Ideally, yes. With the same logo and color of wrapping paper, bags, cups, and napkins, an order can have the same brand throughout.

Q: Will I be able to update my design at a later date?

A: Yes. Design can be changed for a rebrand, new menu, or seasonal promotions on subsequent orders.

Packaging that bears your logo is an excellent way to promote your restaurant.

Each order is an opportunity to make a first-time buyer a repeat customer. The Deli Paper’s branded food wrapping paper will help growing restaurants look established, consistent, and confidently scalable. Provide your logo, menu items, and current order volume, and our team will put in place your first custom order or next step.

Call: 832-900-9245 or send us an email: sales@thedelipaper.com to place an order.